4/13/2023 0 Comments Carshield reviews consumer reportsPhoto – Courtesy Lon Seidman Cascade Disclosure of Misleading Endorsement Claim In Small Print On The Back Of The Container. But if you look at the small print on the back, you will see that the endorsement is based simply on Cascade having unspecified marketing agreements with dishwasher manufacturers.Ĭascade Misleading Endorsement Claim. They also include consumer products.įor instance, Cascade on its box says it is the #1 Brand Recommended In North America. The endorsement business is not limited to companies that provide services. Within those emails are recommendations to purchase services and products from hundreds of companies that pay for the endorsements. It regularly sends out email blasts alerting consumers about legitimate consumer issues. They claim that they thoroughly vet the companies that are allowed to display their logos, buy many have thousands of valid complaints on the internet, are being sued for false advertising, or have warnings from the Better Business Bureau.Ĭ is one of the major players. Other well-known companies like Consumer Affairs and MarketWatch, get paid to endorse companies. Consumer Affairs Promotes Paying Customers Including Ones With Poor Consumer Records But, unlike most endorsement company, it thoroughly tests products, pays for the products, and doesn’t accept advertising. This growing trend requires consumers to read beyond the headline of an endorsement and to make thorough Google checks before turning over their credit cards.Įven Consumer Reports has a program that permits companies to display its endorsement for a fee. Usually these companies disclose that they have some kind of partnership with who they endorse, but not all of them show it prominently.Ĭompanies then turn around and display the “endorsement” on their internet sites or products as proof of their good standing. There are a host of companies that earn their money by recommending companies that pay them for their endorsements. Just because a company claiming to be working on consumers’ behalf makes an endorsement, it doesn’t mean you can take that recommendation to the bank.
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